Guest workers make up a significant part of Singapore's total workforce. They are often "invisible workers", receiving little recognition for their labour. Yet, all it takes to bring a smile to their faces is a small gesture of appreciation. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.
Coca-Cola: Happiness from the Skies9
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Details
- Date: 7 May 2014
- Industry: Non-Alcoholic Drinks
- Media type: Outdoor, Technology
Credits(add credits)
- Agency: Ogilvy & Mather, Singapore
- Country: Singapore
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