Share a Coke’ saw the replacement of Coke’s traditional branding with the printing of 150 of Australia’s most popular names on millions of bottles. The names functioned as a social invitation for people to search and buy the bottles displaying the names of friends and family.
Details
- Date: 15 June 2012
- Awards: 1
- Industry: Non-Alcoholic Drinks
- Media type: Outdoor
Credits(add credits)
- Agency: Ogilvy & Mather, Sydney
- Country:
Australia
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