The symbol of this awareness campaign for child abuse is a simple hug. But Monumenta Brazil didn’t keep it simple. The massive statue of Christ the Redeemer at Rio de Janeiro was used to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.
Conselho Nacional Do Sesi: The world’s biggest hug29
Responsible Young Drivers: The alcohol barrier
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- Date: 9 July 2011
- Industry: Non-profit
- Media type: Outdoor
- Agency: Monumenta, Brasília
- Country: Brazil
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