This time it’s not a campaign done by a famous advertising agency, the Junior Academy of Art Direction in Amsterdam made this one. They created the ‘Google Claims The Streets campaign’ to promote Google Street View.
The mission was to make people aware how google street view works. Google Street View is an application created by Google that allows users to take a 3D virtual tour throughout major cities all over the world.
The students took this app into the real world and had stencils sprayed in various locations. Especially the bus shelters are a brilliant idea: people could experience just how the Google Street View works, but now in real life!
Click on the image to see an enlarged version…
