Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as ‘fast and fun’. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile.
Windows: Fast and fun11
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Agency: Jam, London
- Country: United Kingdom
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