Strawberry Fields was a Salvation’s Army children home at Liverpool, where John Lennon often played as a kid. Lennon even wrote later wrote a song about it. To promote the new exhibition at The Rock & Roll Hall of Fame, die-cut strawberries containing the event info, were mounted on stakes and planted in the Strawberry Field section in Central Park in New York.
Instead of sending boring invitations, people were rended curious and picked up the strawberries to see what the fuzz was all about..