Repetto is a French ballet shoes company situated on Rue de la Paix near the Opera Garnier in Paris. Since Monday (28/02) they’ve managed to attract thousands of people to their store by letting them interact with their shopping window. With the technique motion tracking people are able to move the screen and zap through several ballet videos made by Marcel, Paris.
Repetto: Interactive Shopping Window15
Lee: Never wasted
Görtz 17: Shoelace Box
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
- Date: 2 March 2011
- Industry: Fashion & Clothing
- Media type: Outdoor, Technology
- Agency: Marcel, Paris
- Country: France
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!