‘Solidarité Grands Froids’ (Solidarity in the Great Cold), an organization defending the interests of the homeless, has launched a special website called notfairbnb to highlight the problem of those without a place to stay for the night. It’s called Notfairbnb and at first sight it looks like a typical platform to rent bed and breakfasts. The only difference? No cozy bedrooms here, but real locations on the streets where homeless people have to live, including cynical descriptions of the lodgings. By ‘booking’ one of the locations, you donate money to ‘Solidarité Grands Froids’.
Link: www.notfairbnb.be
Solidarité Grands Froids: Notfairbnb27
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Details
- Date: 30 December 2016
- Industry: Non-profit
- Media type: Outdoor, Website
Credits(add credits)
- Agency: TBWA, Brussels
- Country: Belgium
- Copywriter: Thomas Driesen
- Art Director: David Maertens
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