Unicef Finland wanted to create more awareness for children’s rights. There are more than 145 million orphans or abandoned children all over the world.

They placed 14 baby strollers in major cities in Finland with the noise of a crying baby. Inside the the strollers there was a note with the following message: “Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment.”

The media attention was huge for this campaign. All major TV networks, radio and web news reported about this. Estimated was that more than 80% of all Fins knew this campaign after two days.