In New Zealand most traffic accidents happen when it’s raining. People are just driving too reckless and irresposible. With this campaign The governement tries to create awareness for this problem.
Colenso BBDO placed a billboard that actually bleeds when it starts to rain. I think this is a brilliant idea.
Papakura: Bleeding billboard11
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Details
- Date: 6 July 2009
- Industry: Non-profit
- Media type: Billboard
Credits(add credits)
- Agency: Colenso BBDO, Auckland
- Country: New Zealand
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