Instagram is flooded by selfies and the gym, fitness and training threads are probably the most “selfiest” places in the entire digital world. The members of gym chain Friskis&Svettis in Stockholm Sweden are no exception. But what if they could turn their selfies in to advertising?
Friskis&Svettis: The Selfie Ads20
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- Date: 2 December 2013
- Industry: Sports
- Media type: Ambient, Social Media
- Agency: Volt, Stockholm
- Country: Sweden
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