To promote the latest collaboration between H&M and famous fashion designer Isabel Marant, this unique billboard was created. After a tweet, the collection was revealed for 15 seconds. Fashionistas and bloggers were then given the opportunity to pre-order a unique piece of the collection.
H&M: David Beckham
H&M: David Beckham & Kevin Hart
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 28 December 2013
- Industry: Fashion & Clothing
- Media type: Billboard
- Agency: Havelle, Stockholm
- Country: Sweden
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