TBWA Madrid uses a new medium to attract customers to their restaurant. By renaming the free wifi hotspots which people also use outside of the establishment, they were able to pass a message to a very relevant audience.
McDonald's: Wifi messages22
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Details
- Date: 3 December 2013
- Industry: Food
- Media type: Outdoor, Technology
Credits(add credits)
- Agency: TBWA, Madrid
- Country:
Spain
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