In this spot by BBDO Guerrero in Manila, a lovely cover of “Mad World” by Tears for Fears plays while each scene displays a double-standard in a working environment. A man is the “boss” while a woman is “bossy.” A man is “persuasive” while a woman is “pushy.” He’s “neat” but she’s “vain.” He’s “smooth” but she’s a “show-off.” “Don’t let labels hold you back. Be strong and shine,” says the copy at the end.
Pantene: Mad World15
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Details
- Date: 9 December 2013
- Industry: Beauty & Personal Care
- Media type: TV Commercial
Credits(add credits)
- Agency: BBDO Guerrero, Makati City
- Country: Philippines
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