In this print campaign Amnesty International is proving the power of a signature can be enormous. In the upper part there is an analysis of the signature of Barack Obama, the president of the USA. On the bottom of the print you can read the powerful text: “Your signature says a lot about you. What describes you even more is what you sign.”
The execution though is not perfect, we found a big mistake in the campaign: 2 should be capitals and 3 horizontals, not the other way around!