Print ads that consist of four full pages are not that common. But this one for Amnesty International is doing it in a great way. When you flip the second page you free the innocent and imprison the guilty. Not sure if everyone will get it at first sight because the freed innocent doesn’t look that free in the last image.
Amnesty International: Free the innocent21
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Details
- Date: 30 May 2011
- Industry: Non-profit
- Media type: Print
Credits(add credits)
- Agency: Colenso BBDO, Auckland
- Country: New Zealand
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