Audi used the freezing winters in Canada to promote their Genuine Wheel and Tire Packages. They used the snowmobiles as the profile on the tire. This idea has been used before by Mercedes, only they executed it differently.
Audi: Conquer winter2
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Details
- Date: 5 November 2009
- Industry: Automotive
- Media type: Print
Credits(add credits)
- Agency: Lowe Roche, Toronto
- Country:
Canada
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