is an erotic Television channel, when you as a parent want this channel the biggest problem is your kids. You don’t want them to see the stuff they air. That’s why Beate uhse TV provided their channel with a ‘child lock’.
The slogan for this campaign is: ‘You’ll see it. Your kids won’t.‘ A simple line that says it all!

The campaign itself is based on the Rorschach-test, it’s a psychological test were only ink spots are shown to patients. But in this campaign the famous spots are used in a new creative way.