Delifrance the European bakery chain used buns shaped as slippers. Take your shoes off and shuffle into your slippers and be right at home. The following tagline was accompanied: “Delifrance. Ready to Bake at Home”. The ad won Gold Print award at the 2010 Epica Awards.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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