Pretty funny print campaign for Dulcolax, and a pretty strong laxative according to the ad.
The small detail they added is really great, you can see the different effects of taking one, two or three of these pills.
A shame though that they used a cork twice, ok it’s a different size but still there should be other creative possibilities.
Dulcolax: The difference of 1, 2 or 3 pills9
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Details
- Date: 3 June 2009
- Industry: Healthcare
- Media type: Print
Credits(add credits)
- Agency: Saatchi & Saatchi, Milan
- Country: Italy
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