Great nuance in this newest print ad of Durex. "Feel the thin difference with durex thin feel".
Durex: Oh baby13
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108 MONTHS AGO
Margo Hummingsfleid said...
I feel stupid but I don't get it. Care to explain?
108 MONTHS AGO
Phillip Bott said...
@margo - the changing position of the exclamation point - changes the meaning from Oh honey your are so good in bed.... to Oh honey we are pregnant.
108 MONTHS AGO
Margo Hummingsfleid said...
That's what I thought but I wasn't sure. My problem is: no one says "oh! Baby" about having a baby. Also it has nothing to do with how thin the condom is. Sorry, I don't think this ad is a clever one.
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Details
- Date: 6 January 2016
- Industry: Healthcare
- Media type: Print
- Comments: 3
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