This campaign is a couple of months old but we’ve just picked it up again and absolutely love it. The Peruvian newspaper ‘El Bocón’, one of the countries leading sports newspapers, took a stand for peace in soccer violence. When a fan got killed in riots after a match, they removed all of the soccer news out of their newspaper. They left blank spots where the news was supposed to be. Great innovative way to take a stand as a newspaper.
El Bocón: blanks26
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Details
- Date: 25 February 2012
- Industry: Media & Publishing
- Media type: Print
Credits(add credits)
- Agency: Causa, Lima
- Country: Peru
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