This print advertisement made by advertising agency Grey in Tokyo, Japan is promoting Kagatani knifes. The neighbour who lives above this apartment dropped his knife. The knife is so sharp that it went straight through the floor. The tagline says: “Don’t drop it”.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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