When LG launched their new OLED-TV, the world's largest and slimmest TV, they wanted to do something special. The unique product demonstration and media placement was published on the spine of leading Nordic hifi magazine “Sound & Vision” and quickly attracted attention of over 500 technology sites and blogs around the world, which in turn generated a large spread in social media and truly emphasizing the LG Electronics tagline: "It's All Possible".
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- Date: 22 January 2015
- Industry: Consumer Electronics
- Media type: Print
- Agency: M&C Saatchi, Stockholm
- Country: Sweden
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