LICRA, the French organisation focused on challenging racism and anti-semiticism, used colour panels to raise awareness of the unfair treatment of people based on colour of skin. Paint chips, ranging from white through to dark brown, are associated with statistics relating to joblessness, finding a flat, being elected as a public official, and being submitted to police checks. “Let’s do something about discrimination”. The campaign won a Print Gold award at the 2010 Epica Awards.
LICRA: Colours13
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Details
- Date: 12 December 2010
- Industry: Non-profit
- Media type: Print
Credits(add credits)
- Agency: Publicis, Paris
- Country:
France
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