Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.
Luiza: Crossword20
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Details
- Date: 14 May 2011
- Industry: Media & Publishing
- Media type: Print
Credits(add credits)
- Agency: Ogilvy & Mather, São Paulo
- Country:
Brazil
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