The Six Nations rugby tournament has a rich tradition. France officially joined the tournament in 1910, before that time there were only 4 nations. Italy joined in the year 2000.
Nike celebrates a 100-year long rivalry between France and England’s rugby team by releasing a print advertisement before the match on 20th of March quoting: “100 years of rugby. That leaves traces. We welcome our English friends”.
France won the final against England (12-10) and took the Grand Slam Trophy home. The next day this print ad was released saying: “Bye Bye. We thank our English friends for this great slam. Come back whenever you want”.
Nike: Bye Bye6
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- Agency: Wieden + Kennedy, Amsterdam
- Country: The Netherlands
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