Pfizer: Wolf1

200 people formed a giant human hand in Covent Garden in London. By visually illustrate Dupuytren’s contracture, a progressive and debilitating hand condition, they wanted to make the crowd aware of this rare disease.

Sometimes experience is more important than youth in sports. These older guys took it to the test and played boys half their age. The video was made for Pfizer Centrum, a multivitamin brand.