The Sea Shepherd Conservation Society is a non-profit, marine conservation organization. To make people aware that bluefin tun is almost extinct the made the following three print advertisements. “When you see a tuna, think panda”

Copy that the ads is the following: When you see a tuna, think panda. The bluefin tun is now on the brink of extinction, thanks to industrial overfishing and corporate greed. Breeding population could disappear from our oceans as early as 2012. Please do your bit to end this trade. Don’t sell, buy or eat this endangered species. And please support the bluefin defense campaign.