Believe that anything you can imagine, you can make it real.
At the end of 2009 Sony announced “make.believe” (make dot believe), a new wide brand message that from now one, unites Sony’s communication initiatives across electronics, games, movies, music, mobile phones and network services.

The introduction of “make.believe” symbolizes Sony’s spirit of creativity and innovation. It marks the first time Sony has introduced a unified brand message encompassing both entertainment and electronics.
After the break you can see the amusing GT5-story of Lucas Ordonez, the world’s first virtual to real life racing driver! All thanks to Sony..

Imaginary World

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Lucas Ordonez – GT5