Tiffany and Co launched a campaign called ‘Will You’ about a month ago, with a print ad that generated lots of media attention showing a recently engaged same-sex couple sitting on a stoop in NYC. Now a commercial follows showcasing other modern day couples vowing their love for each other through multiple heart-felt wedding proposals. 

With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game.