In Brazil, every radio program is interrupted at 7am for an hour of (boring) government news. Some are shifting to the app of Paradiso where they can keep on listening to music and other stuff. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty.
Paradiso FM: Sound Penalty13
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Details
- Date: 15 May 2017
- Industry: Media & Publishing
- Media type: Radio
Credits(add credits)
- Agency: Ogilvy & Mather, São Paulo
- Country: Brazil
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