Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades.

Hemglass wanted to make a radio spot reminding the grown ups of today the grand excitement they felt as a child when they heard the Hemglass ice cream truck.

But to make that happen in a radio spot, they had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big.