A series of very entertaining tests prove how amazing Samsonite's products really are. All this, topped with a brilliant voice over and good copywriting, brings us a great set of ads.

Cool stunts by Samsonite to show what the suitcases are really made of. To sell a suitcase, do not say how strong it is, simply show how strong it is.

Because Samsonite is there to take care of your belongings, you are able to enjoy your travel moments without any luggage mishaps. This commercial focusses on these moments and captures them in a beautiful way.

The University of Gent (Belgium) inspires people not to only read books but also to think. This bookcase is missing a few books so you can read the following sentence: “Not everything’s in a Book” accompanied by the tagline: “Dare to think”.

Today I stumbled upon this television spot for the Flemish League Against Cancer, I was pretty amazed by this video. But I was even more amazed I never saw this spot on Belgian television. Anyone seen it before?