People who are sick of all these so called hipsters on music festivals, should definitely check out this commercial. Primavera Sound Foundation in colaboration wit Heineken is coaching hipsters to be as ‘genuine’ as possible.

This commercial presents the line up for a music festival in a very cool way. It’s an entertaining idea to present just a boring list of names. So please, event organizers around the world, follow this example and bring your line up to life.