To promote a credit services of Koltso Urala Bank, the agency Red Pepper decided to use other advertising content as main tool. With the help of a Russian comedy celebrity they created branded tv-spots, cinema’s commercials and even youtube commercials. So, advertising content became a basis of entire bank strategy.
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- Date: 11 November 2015
- Industry: Financial Services
- Media type: Social Media, TV Commercial
- Agency: Red Pepper, Ekaterinburg
- Country: Russia
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