As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising, French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new « J&B Rare Stories » campaign. This 4-episode saga is the first graphic web series to feature a 360° virtual reality experience and uses the latest in graphic design and technology. 

As an agency specializing in storytelling, MNSTR was chosen to develop the experience in order to better express J&B Whisky’s atypical personality and know-how. And with « J&B Rare Stories », they have given viewers the unusual opportunity to immerse themselves into the brand’s unique history.