On Saturday 6 October, people could take part in #YOUDRIVE, a social media first. Using Twitter, they could drive the action of a 3-part story, shown during the commercial break in the X Factor, to introduce the new A-Class.
Details
- Date: 12 October 2012
- Awards: 1
- Industry: Automotive
- Media type: Social Media
Credits(add credits)
- Agency: AMV BBDO, London
- Country:
United Kingdom
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