Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.
Sweden: Twitter Page20
Cape Town Tourism: Send your Facebook profile
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 8 July 2012
- Industry: Tourism
- Media type: Social Media
- Agency: Volontaire, Stockholm
- Country: Sweden
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