Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.
Toyota: Tweet for a Sweet14
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Details
- Date: 3 July 2012
- Industry: Automotive
- Media type: Social Media
Credits(add credits)
- Agency: FCB, Cape Town
- Country:
South Africa
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