Southern Company prides itself in bringing powerful, seemingly impossible ideas to life. They say yes when others say no.

Agency partner Fitzco helped them tell this story in a new :30 spot that recently broke & runs nationally. The spot depicts the Island of No, a place where naysayers who don’t believe or support innovation are exiled to. We then see Southern Company employees & clients discussing Innovative ideas like smart neighborhoods, hospitals that don’t lose power & environmentally unrivaled sports stadium & we see how one naysayer finds her place on the island.