Stockholm Art Week is an annual celebration of Stockholm’s prominent art scene. The platform joints with leading Nordic art fairs, alongside many of Stockholm’s most respected museums, institutions and art spaces that will arrange special exhibitions and events throughout the week.

The mission was to attract new audiences to Stockholm Art Week’s exhibitions by democratizing art. In Stockholm, 1 in 3 people between the ages of 18 and 49 have already discovered and engaged in one artform – tattoos.

To prove to people that art is more than just a painting on the wall, they decided to team up with contemporary artist Love Lundell and auction his latest work a little differently. The highest bidder wouldn’t take home a normal canvas, he would actually have to become the canvas himself and permanently ink the art piece on his body.

The online auction started on the first day of Stockholm Art Week and continued throughout the week.