The world’s leading cider brand, Strongbow Apple Ciders, has launched a new global marketing campaign, called ‘Nature Remix’ together with their agency Cloudfactory. Through a series of coordinated “acts” in seven cities around the world, the campaign aims to reconnect city dwelling consumers with nature, making their everyday environment a more enjoyable place to live.
To launch the Nature Remix campaign, Strongbow Apple Ciders created an orchard in central Johannesburg, South Africa. Local gardeners planted apple trees in a derelict urban space, and built a giant tree whose branches grew through the windows of an abandoned tower block. Filmed by award winning director Fredrik Bond, the first act of the campaign forms the basis of thethe new TV commercial.
All trees used in the campaign were donated to the university fruit garden, bringing nature to the city and leaving a tangible legacy.
Creative studio
Creative studio | Cloudfactory
Creative directors | Sandrine Huijgen, Jessica Kersten
Creative director digital | Olivier Teepe
Senior art director | Karen Heuter
Art director | Lauraine Meyer
Copywriter | Rodger Werkhoven
Broadcast producer | Lars Fabery de Jonge
Print producer | Jeanette Luttik
Product developer | Jord Beets
Digital producer | Mayke van der Rijt
Digital designer | Bo van Veen
Managing Director | Sandeep Chawla
Account Director | Simone van Ruiten
Account Manager | Olivia Koning
Film
Directed by | Fredrik Bond
Music | Follow by Crystal Fighters
Music label | Pias
Music publisher | Universal
Production company | Sonny London
Producer | Nick Goldsmith
Executive producer | Helen Kenny
Director of photography | Crille Forsberg
Editor | Patric Ryan, Marshall Street London
Editor assistant | Melissa Greczy
Post production company | Glassworks Amsterdam
Creative Director Glassworks UK | Jordi Bares
VFX producers | Anya Kruzzmetra, Lauren Becker
3D supervisor | Anthony Bloor
Colourist | Matt Hare
Audio post production company | Kaiser Sound Studios Amsterdam Sound designer | Marco Baay
Audio post producer | Nicole Polman
Photographer | Marcel Christ
Photography producer | Sven van der Steen
Image manipulation | André Westerveld
Special effects | Erik Voors
Online
Website production | MediaMonks
Production company documentaries & online assets | New Ams Film Company
Producer | David Leite
Storyproducer | Cynthia Bambach
Filmmaker | Masha Osipova
Editors | Fiona Fuchs, Jonathan Mechanicus
Post production | BotoBoto
Music | Simon Amon
The Netherlands