Axe Black, with the help of agency J. Walter Thompson Manajans, wanted to make quiet look cool. So it set up a soundproof studio in the middle of one of the loudest places on Earth: Istanbul. Passersby could only see and not hear as local Turkish groups like Adamlar, Sapan and Biz performed in the "Silent Window." The only way to hear the music was to connect to the Axe Black WiFi, but there was a catch: They could listen to the bands, but they were unplugged from other social media accounts.
Axe Lynx: Silent Window10
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