To deepen fan engagement following Season 2 of "Westworld," HBO partnered with 360i to create "Westworld: The Maze," an interactive voice game for Amazon Alexa. Players embark on a quest for consciousness, navigating the show's universe through over 11,000 scripted lines and interacting with 36 voice actors, including cast members Jeffrey Wright and Angela Sarafyan. 


The game offers two hours of unique gameplay with 60 player-generated paths and 32 ways to "die," reflecting the show's complex storytelling. On average, users engaged for 14 minutes per session. The initiative garnered over 500 million earned media impressions and won multiple awards, including a Cannes Lions Grand Prix.