Atomic Props manufactured parts for this billboard climbing wall, used to promote the all new Toyota Rav 4 in New York City's Time Square. Also involved was advertising agency Saatchi & Saatchi. Over the course of 4 days, climbers scaled the wall, drawing attention of onlookers.
Toyota: Climbing Wall14
Toyota: Protect what’s behind you
Toyota: Man made out of Glass
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- Date: 6 October 2016
- Industry: Automotive
- Media type: Billboard
- Agency: Saatchi & Saatchi, New York
- Country: USA
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