A woman hooks up for a one night stand with a sexy version of Pinocchio, aka “Woody,” in TBWA/Paris’s latest spot for French HIV awareness organization AIDES. The brief was to communicate that many people aren’t aware they are HIV positive – so might lie without knowing it.
Aides: Woody16
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 8 November 2013
- Industry: Non-profit
- Media type: TV Commercial
Credits(add credits)
- Agency: TBWA, Paris
- Country:
France
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!