I always liked the ads made for non-profit organisations. The main advantage for them is that they can be really shocking without having to worry about the image of the company. This commercial for Amnesty International is shocking again. It gets a bit boring after a while, maybe they should have shortened it a little. But still it delivers the message great, and that’s what they want in the end. Off course you only want to see this ad once, after that it lost it’s catch.