Amnesty International: Skin of villains3

This campaign was created by the French advertising agency la chose for the anniversary of the 50th birthday of Amnesty International. It is a very impressive video with the tagline: “You can save human rights, sign”.

Each year Amnesty International is organising writing marathons for people to write letters to ask for the liberation of prisoners. To encourage people to write they used pencils and pencil sharpeners to illustrate the problem. Finishing it all off with a