Aspirin: Into the wild2

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain.

Different approach for once from Durex. They don’t use sexy girls or hot scenes to convince people, but waterballoons.. We’re not going to spoil this one for you, check it out in the video.